Bing Ads vs Google Ads: Know The Difference!

Ads are an important and essential approach for building your brand and focusing on your target market. Without question, every marketer should employ the most effective advertising channels and strategies for their business. They have access to a wide range of internet advertising possibilities. Like:

  • SEO Ads,
  • Social Ads
  • Display ads, 
  • Mobile ads, 
  • Native ads, etc.

As we speak about SEO advertisements, hosting ad campaigns on search engines like Yahoo, Google, Bing, etc., constitutes search engine optimization advertising. But today, we'll focus on understanding how Bing Ads vs Google Ads differ.


What Are Bing Ads?

A service that provides Pay Per Click (PPC) advertising on search engines including Bing, Yahoo, AOL, and DuckDuckGo is known as Bing Ads, although it is currently branded as Microsoft Ads (as of 2019). Bing provides marketers with a variety of ad formats, including:

  • Dynamic Search Ads
  • Multimedia Ads
  • Product Ads
  • Responsive Search Ads


What Are Google Ads?

A platform for online advertising, Google Ads is powered by Google. The advertisers would host advertising and inform site consumers about service offers, product listings, or movies. Google Ads are the only paid advertisements you can imagine when you hear the term.


Difference Between Bing Ads & Google Ads!


Display URL: 

The URLs are shown underneath the ad headline on Bing and Google both. However, Bing maintains the bold, but Google does not.


Description Text: 

Previously, Google permitted two separate lines for description with a maximum restriction of 35 characters in each line, whereas Bing only allowed one line with a maximum limit of 71 characters. But at the moment, one description box on Google and Bing is limited to 80 characters.


Keywords: 

Keywords are another distinction between Bing Ads vs Google Ads. The best part is that wide match, negative keyword targeting, and keyword research tools are provided by Bing and Google. The main distinction is that Bing has a lower real keyword volume than Google.


Click-Through Rate: 

bing-ads-vs-google-ads-know-the-difference

The financial reporting is available on all search engines. However, Bing advertisements outperform Google ads in terms of CTRs for banking and retail services. They get more engagement and greater CTRs from it.


Reach:

Again, the audience reach of Bing advertisements can be greater than that of Google ads when targeting specific demographics. The platform is rapidly expanding. The Bing Ads statistics are also quite impressive:

  • 34% of the market for search engines globally belongs to Bing.
  • 5.4 billion searches are made in total each month on the Bing network.
  • More than 136 million different searches like the Bing network.

Although Bing really lacks in overall volume when compared with Google ads. Since Bing Ads' overall reach of 63 million searches is considerably lower than that of Google Adwords.


Cost: 

There is a $2000 advertising budget for Google Adwords and between $400 and $700 for Bing Ads. CPC on Bing Ads costs $7.99, whereas CPC on Google Adwords averages $20.08. Additionally, CPCs on Bing PPC is 32.5% cheaper than on Google.


Pros & Cons: Bing vs Google: 


Bing Ads: Pros: 

When you advertise on Bing, you also promote it on its partner websites like Yahoo, AOL, and others. Because Bing is far less expensive than Google, hosting your advertising campaigns there will allow you to save money and put it toward something more worthwhile.


Bing Ads: Cons: 

Just one step behind Google advertisements is Bing advertising. Contrary to Bing, everyone is familiar with Google. In comparison to Bing, the extra functionality in Google ads is far more customizable. You may target an audience using Bing to promote your brand. However, you are also passing on the billions of Google users.

Google Ads: Pros: 

Google is the largest search engine platform, and advertising on this platform allows you to simultaneously reach billions of people. Additionally, the average conversion rate for Google Ads is 3.75% compared to just 2.94% for Bing Ads.


Google Ads: Cons: 

Google advertisements have been significantly tighter with regard to ad campaign rules than Bing ads. You are also losing out on the audiences from Yahoo, AOL, and other websites.


You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool

Final Verdict: 

Well, the issue of Bing Ads vs. Google Ads was quite interesting to our readers. We trust that by now, our readers are aware of the distinctions between the two ad formats.

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