Understanding Ad Impressions in Digital Marketing
Ad impressions can be confusing and tricky for a beginner digital marketer. It can be tough to understand unlike Click through rate (CTR) and cost per click (CPC) which are pretty much self explanatory. Some people think of them as number of people who saw your content while others believe it is the number of screens your content appeared on at any one time Don't worry we have got you covered. In this article we will be looking at ad impressions in detail and what do they have to offer today's marketing professionals? Ad Impression explained in detailed Ad impression is generated every time a page is viewed and loaded. However Keep in mind that just because the ad was displayed on the website doesn't indicate the visitor read it or even saw it; the term "impression" only refers to the fact that the ad was visible on the page. It's the same as driving past a giant billboard on the side of the highway; the ad is flashing on the billboard all the time, but it...