Social Media Heritage

Ads are everywhere. Especially, in this day and age of digital marketing, ads have taken to the digital medium. Anywhere you go, they are clamoring for your attention and your money. Ads can be annoying, but indeed a crucial part of success for any business. Measuring the success of your ad campaigns can at first seem almost bewildering.  From launching a new product or service to simply trying to get your brand out into the world, ad campaigns can help you reach more of the right people. If you have ever tried your hand at running a digital marketing campaign, you must learn about the importance of advertising metrics. And one such important metric to keep tabs on is your ad impressions metrics.  What Is An Ad Impression? Ad impression simply defines the number of people who saw your ad but did not interact with it. An impression occurs when a user opens an app or website and sees an ad. Impressions are not action-based, merely showing the potential user base your ads are re...

Ad impressions can be confusing and tricky for a beginner digital marketer. It can  be tough to understand unlike Click through rate (CTR) and cost per click (CPC) which are pretty much self explanatory. Some people think of them as number of people who saw your content  while others believe it is the number of screens your content appeared on at any one time Don't worry we have got you covered. In this article we will be looking at ad impressions in detail and what do they have to offer today's marketing professionals? Ad Impression explained in detailed  Ad impression is generated every time a page is viewed and loaded. However Keep in mind that just because the ad was displayed on the website doesn't indicate the visitor read it or even saw it; the term "impression" only refers to the fact that the ad was visible on the page. It's the same as driving past a giant billboard on the side of the highway; the ad is flashing on the billboard all the time, but it...