Marketers' Complete Guide to Ads on YouTube
It's both an art and a science to create ads on YouTube for your business. Who are you going to show this to? What are the chances that they'll be viewing it and how will they be watching it? Why Should You Advertise on YouTube? It's much more difficult to create engaging video content than it is to write a text ad or put together an image ad. So, what's the big deal with YouTube advertising for marketers? The answer is straightforward: YouTube advertising provides a cost-effective alternative to television commercials. YouTube is, in many ways, the new television. While television viewing has been falling in recent years, YouTube viewership has exploded. Every day, 1 billion hours of YouTube videos are seen around the world. In a single day, that's the equivalent of 100,000 years...more than all of human history! YouTube advertising is also a lot more accessible than traditional TV ads, thanks to YouTube's massive reach and audience. Instead of spending hundre...