Social Media Heritage

Social media advertising has become the cornerstone of the most influential fashion brands’ marketing strategy in recent years.  As we said, we don’t rely on the latest issue of Vogue to tell us what’s hot anymore. It’s all about social media — what products are online retailers pushing this season? What dresses are all your friends wearing in their latest tagged photos? And, what’re the bloggers and influencers on your news feed into this month? Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for their brands using social media platforms.  Marketers should be aware that Millennials are not very trusting of advertising. They’re often perceived to be over-planned and misleading. In the world of fashion, this means that magazines and advertising campaigns don’t have the influence that they once did. It will depend on the nature and target audience of your fashion app. However, we will always recommend operating acro...