Instagram Advertising 2022: Explore The Best Ads Before The Year Ends!

Advertising on social media isn't easy as it sounds! One of the most engaging social platforms, Instagram, has become a part of everyone's life. With 1 billion users from every corner agrees that Instagram is worth it when marketers think to promote a brand or business. 

Instagram advertising is something for which you should always go when you promote your business. The platform is vast enough to grab the audience and target them to your website. 

There are different Instagram ad types that you can't ignore, such as: 

  • Instagram Video Ads: They last for 60 seconds and can be captured in landscape or square orientation. 
  • Instagram Photo Ads: A landscape or square-oriented post, which are images that make up a photo advertisement.
  • Carousel Ads: It contains 2-10 images and videos that will allow the users to swipe and see them.
  • Instagram Stories Ads: On Instagram Stories, you can use videos or pictures to advertise your brand. 
  • Instagram Collection Ads: These ads contains both text and audio. 


Now, let's have a look at some of the Instagram ad examples: 


Features Instagram Video Ad (Feetup):

instagram-advertising-2022-explore-the-best-ads

You can create Instagram video ads to display features and specifications, and these ads will grab your audience's attention of your target users. Feetup, the best training profile on Instagram with 147k followers, highlighted how the business is a budding yoga practitioner. 


Behind-The-Scenes Instagram Ads (Rothys):

Posting behind-the-scenes about your business will help your audience to get ideas on how products are made, and how they pack the orders and help you connect with the viewers on an emotional level. The way how Rothy's shares the 3D knitting process in creating the shoes. Hence, the business shows a glimpse of how shoes are knitted. 


Special Promotion (Eastboutique_official):

On special days and events, you can take advantage of Instagram advertising for your brands via special promotions. You can engage with the audience by offering special discounts. Eastboutique_official's special Valentine's day promotion goes with a carousel ad as it allows you to view different shots of the ad. Hence, the conversion of this ad will be really eye-catching. 


Instagram Story Ads (beautifulhomes.india): 

When you promote your stories on Instagram, you get the chance to convert interest to clicks. You can either feature a video of 60 seconds or upload images along with tagging your audience. The story ad by Beautiful Homes features a luxury apartment that includes a GIF CTA which specifies, 'Click here to know more.' 


Moodboard Instagram Ads (shayagrams): 

For an Instagram business profile, featuring your business via an Instagram mood board can be the best way to promote your brand. You can design and host shop ads with eye-catching layouts to demo your products. Shaya features a model wearing multiple pieces and hence is an effective way to get people to click and buy directly from the website. 


Feature Ads (heatherlydesignedbedheads): 

The explore ads are everything about discovery. You can share the product highlights that your businesses offer. The users can take the example of Heatherly Bedhead and see how showing off the products looking in the actual bedroom can convey information about their aesthetics and offerings in one post. 


Some of the extra interesting tips about creating Instagram ads: 


Promote Existing Content: 

Even though posting new content on Instagram is necessary for your business profile, you may still promote your old existing content with high reach. You can re-purpose existing well-performing content. 


No-Sound Priority: 

More than 92% of consumers prefer to watch the video without sound. So, design an ad that can be understood even if they are watching the ad on mute. You can add captions and scripts to your video ads. 


CTA: 

When you design an ad on Instagram, make sure to add a CTA button. It will give your audience a way to connect with you without hassle. Add a relevant CTA to make it look eye-catching. 


Mobile-First Ads: 

You cannot see every ad in the correct proportion, and it can be really messy. So, make sure to design mobile-generic ads for your Instagram ads with a 9x16 (vertical) aspect ratio. You can add emotions for greater engagement. 


You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool


Wrapping Up: 

We hope the readers have got a clear picture of Instagram advertising and the readers have explored the best ads along with some intriguing tips to apply for their Instagram business. 

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