Understanding Ad Impressions And Its Importance
Ads are everywhere. Especially, in this day and age of digital marketing, ads have taken to the digital medium. Anywhere you go, they are clamoring for your attention and your money. Ads can be annoying, but indeed a crucial part of success for any business. Measuring the success of your ad campaigns can at first seem almost bewildering. From launching a new product or service to simply trying to get your brand out into the world, ad campaigns can help you reach more of the right people. If you have ever tried your hand at running a digital marketing campaign, you must learn about the importance of advertising metrics. And one such important metric to keep tabs on is your ad impressions metrics. What Is An Ad Impression? Ad impression simply defines the number of people who saw your ad but did not interact with it. An impression occurs when a user opens an app or website and sees an ad. Impressions are not action-based, merely showing the potential user base your ads are re...