THE MOST EFFECTIVE WAY OF ADVERTISING ON FB IS WITH FACEBOOK SLIDESHOW ADS.
Let's proceed with this article's experiment: What we did was give one group an article, the other group received a video clip having the same content. After giving both groups enough time, we asked group A to describe what they learned from reading the article and group B to explain what they learned from seeing a video with the same information. Surprisingly, group A finished by accurately explaining the material 30 to 40% of the time, whereas group B, who had seen the film, finished by correctly explaining 80 to 85 percent of the time. Outcome: Video material is more effective, easier to learn and recall than text. It is the causality why social media sites, particularly Facebook, have embraced the addition of video ads to their platforms. While investigating the impact of video ads on the public, Facebook revealed that in 2015, users spent 100 million hours watching Facebook videos, a figure that continues to rise rapidly with each passing year. As a result of enabling vi...